For instance, technology to help you understand how legitimate the user appears to be, whether they’ve had the address for a while, or if they’ve used it to sign up to online services such as social media. Extra features: While email deliverability is the cornerstone, you’ll need more features for KYC and email profiling.Be mindful of the limits on the number of checks you can make before they bump you up to more expensive subscription tiers.
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Pricing: Most email verification software providers offer a free starter plan.Reliability: Checking email addresses, like sending emails, requires decent server uptime.This is ideal if you want to speed things up and automate processes – as long as the integration time isn’t punitive. Setup and integration: While most email verification software comes from SaaS companies, more complex solutions can also work via API.More to the point, the results must come from fresh data, not ancient blocklists (as the latter could lead to false positives). But for KYC or fraud prevention, though, you need results in real-time. Real-time results: Admittedly, for a marketing campaign, it might not matter if there’s a little delay before you get your deliverability results.Scalability: How many addresses can you check at once? Ten? Ten thousand? For ambitious businesses, you must ensure the tool can grow along with your needs.Top Email Verification Software FeaturesĮmail verification software should, at the very least, tell you if an email address is valid or not. This makes email verification software a great tool when considering who to funnel into KYC processes, as well as for fraud prevention. Sophisticated email verification software also lets you extract more information about the email address, such as whether the domain is free or paid, and whether the email address owner has social media accounts. This helps reduce the costs of sending newsletters and email marketing campaigns. Marketers use email verification software to ensure their emails are at least deliverable. The rates at which recipients open marketing emails tend to be low worldwide, averaging 16–20% in 2020, according to Statista. This is to avoid email “bounces” which point to junk leads. It’s a tool frequently used by marketers and sales teams to ensure their emails are received. With super smooth integrations, you can implement our email API within 30 minutes and benefit from our ML and real-time data enrichment.īook a Demo What Is Email Verification Software?Įmail verification software lets you automatically check if an email address is valid or not. Protect your Business from Fraud with Email Verification
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